Internet Subculture: Iceberg Explain

The One Block Down editorial archive is an ever-evolving resource detailing the cultures, movements and ideas that defined contemporary stylistic discourse. From unique takes on today’s leading pop-culture topics, to off-kilter stories that might have slipped through the net, our editorial archive is as fundamental as it is abstract.

Since 2015, Iceberg charts have been used by internet communities to demonstrate that the tip of the iceberg is the summation of the knowledge of most people, while the much larger submerged part of the iceberg is the sum of all knowledge of a particular topic.

Starting as a way to create memes images on different topics, the concept have been later came out into video formats for delivering uncommon information about a subject ranging from obscure themes or easter eggs and glitches, to abstract concepts, rumors, and theories.

With time, Icerbeg charts have become an artistic expression of sharing an interest. People began using it as a medium to tell epic stories and mostly to report the most uncommon, obscure and disturbing facts.

But Iceberg charts goes beyond stretching conspiracy theories and rumors. It became a way for passionate people to elaborate on different things. Entertainment, philosophies, music, art ...

This widely spread format have now become one of the symbol of the internet meme culture. Something unique born with online communities with no previous link with the physical world.

To receive updates on our latest editorials and documentaries, be sure to follow @oneblockdownon Instagram and subscribe to our newsletter below for more.