Born in 2008 as a jewelry brand, it was not limited to creating accessories, but modified and customized everyday objects such as lighters and cables to transform them into something unique and original. These creations soon attracted the attention of the public, especially in the music world after singers like Kanye West, Pharrell and Asap Rocky spotted wearing some pieces of the line. AMBUSH soon approaches the world of clothing creating garments without gender barriers with a bold and innovative design, reflecting the canons of creation of the jewels with which the brand was born. AMBUSH thus becomes the object of desire not only for consumers but also for the fashion houses that aspire to collaborate with Japanese designers. One of the best known collaborations is with the US brand Nike.