Initially born under the name Onitsuka Tiger, ASICS was founded in Kobe (Japan) in 1948 by Kihachiro Onitsuka, who, at the time, was making basketball shoes in his living room. In 1977 he chose ASICS as the official name for his brand, an acronym for the latin phrase “Anima Sana In Corpore Sano”. The brand, in fact, has a philosophy that believes in having an healthy lifestyle even by promoting products that incites people into doing physical activity; even today the brand is a reference point both for running shoes, thanks to their iconic Gel soles, and sneakers for casual wearing. Recently the brand has even deepened its relation with designer Kiko Kostadinov, after the success of their collaborations, the two officially became partners.

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